A career in the creative industry was a close second to my primary childhood dream of becoming the Pink Power Ranger.
When that didn’t pan out, I learned design and studied art history at UVA, eventually launching my career at the Virginia Museum of Fine Arts. In my first job at the member services desk, I loved asking guests for feedback on their experiences as they left exhibitions. I’d later take notes as to how I thought their issues could be improved, and would try (often in vain) to pawn them off to senior leaders as they walked by on their way to the free coffee.
From the beginning, I was fired up to make the things around me better and eventually decided to make it my life’s work. My fascination with solving complex problems and creating new-to-the-world experiences led me to pursue my Master’s in Business/ Experience Design at the VCU Brandcenter, where I graduated in 2019.
Currently, I’m honing my craft as a Strategist at Zeus Jones in Minneapolis.
The Stuff I Love
When I’m not working, I’m probably…
The Work I Love
As a hybrid experience designer and strategist, I work between the scales of “thinker” and “doer.”
The “doer” in me is highly proficient in digital, physical product, service, and environments design, while the the “thinker” is passionately committed to research and strategy to ensure that my work is not only beautiful, but deeply grounded in insight.
Above all, I love creating ideas and solutions that make people’s everyday lives better.
From problem to solution, strategy to hands-on designing, and everything in between.
Conduct research and build empathy with focus users, and clearly define their problems and unmet needs.
Identify business goals, KPIs, challenges, and constraints; analyze insights to develop a concise strategy and design requirements.
Ideate and bring the big picture to life through prototypes, journey maps, personas, wireframes, flows, and service blueprints.
Test and evaluate the experience against original KPIs, with continuous iteration based on learnings.
Sketch, Adobe Creative Suite (Illustrator, Photoshop, AfterEffects, InDesign), Cinema 4D, Unity, Final Cut Pro, InVision, Marvel, Keynote Prototyping, Google Slides