HI, I’M MEGAN.
I’m a design researcher and strategic thinker driven by a passion for understanding and serving people, currently at Nike Valiant Labs, Nike’s consumer-driven digital innovation lab.
About Me
I'm an experience designer turned researcher and strategist with a passion for helping brands create experiences that answer human needs. Through end-to-end research, I specialize in uncovering human insights that catalyze thoughtful design and strategic decisions for next generation services, experiences, and products.
With 7 years of experience in marketing and innovation, I’ve helped to shape digital and physical experiences for some of the world’s most iconic brands — from a new app designed to help people living with disabilities more easily access critical health benefits, to a new store-within-a-store experience for a Fortune 500 retailer.
When I’m not working, you can find me exploring the outdoors and throwing things repeatedly to my fetch-obsessed chocolate lab.
Capabilities
GENERATIVE RESEARCH
Exploratory Qualitative Research Methods (Moderated or Unmoderated; Remote or In-Person); User Interviews; Diary Studies; Field Research and Observation; Research Planning and Design; Participant Segments and Screening; Data Analysis & Affinity Mapping
EXPERIENCE
STRATEGY
Synthesis and Reporting; Narrative Storytelling; Journey Mapping; Personas; JTBD; Design Requirements; Sensemaking and Empathy-Building Workshops; Stakeholder Interviews; Competitive/Category Research
EXPERIENCE Design
Concept Development; Ideation; Prototyping; Participatory Design/Co-Design
EVALUATIVE TESTING
Evaluative Research Methods (Qualitative or Quantitative); Digital Surveys; Concept Testing; User Testing; Product Analytics; Data Analysis & Visualization
Client Experience
Optum
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Nike
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Kohler
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Target
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Hilton
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Purina Mills
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Chipotle
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Ecolab
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Harry's
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Optum 〰️ Nike 〰️ Kohler 〰️ Target 〰️ Hilton 〰️ Purina Mills 〰️ Chipotle 〰️ Ecolab 〰️ Harry's 〰️